Hiroshi has been his wife’s caretaker for the last year after her cancer diagnosis. He fixes her meals, sees that she’s as comfortable as possible when they’re at home, and takes her to her doctor’s appointments.
Since beginning in 1997, we’ve talked to people like Hiroshi and his wife through numerous patient recruitment and retention campaigns for some of the largest biopharmaceutical companies in the world. We use a more strategic approach that is based on demographic research and strong creative messaging.
It's not patient recruitment.
It's _______________ recruitment.